How to Respond to Trends
Thu Oct 20, 09:00 - Thu Oct 20, 12:00
Online via Zoom
ABOUT
We love trend reports, but do we know what to do with them? How do we take advantage of a trend, avoid losing money on a fad, or define our unique position opposite to a trend? Local trends may be very different from what we read in the headlines in another part of the world.
In this 3 hour workshop we explore 5 approaches to understand, uncover and profit from our trend spotting skills.
The Models
Trend Spotting - Distinguish between trends, fads, bubbles, mega and local trends
Drivers of Change - Identify and anticipate the drivers of change and the subsequent trends
The Futures Triangle - Evaluate the impact of the push and pull of the future and the weight of history
Counter Trends - If you don’t like the major trends then define your unique offering in a counter trend
Business response - Turn these insights into business opportunities
Develop these skills
This workshop will help you develop:
- Your ability to distinguish trend from fad and find local flavours of mega trends
- Your ability to spot profitable market opportunities
- Your creativity, curiosity and imagination
- Your leadership insights
- Your professional development skills
Who is this for?
This workshop is essential for anyone wanting to develop critical innovation skills. It is perfect for:
Leaders
Investors and funders
Business owners
Innovators
Strategists
HR professionals
Consultants
Educators
Skills developers
Product designers
Marketing and sales professionals
Your presenter
Charlotte Kemp is a futures keynote speaker and consultant. She is a Professional Member of the Association of Professional Futurists (APF), President Elect of the Global Speakers Federation (GSF), and Past President of the Professional Speakers Association of Southern Africa (PSASA), an author and podcaster.
R950 pp or request an invoice for 4 or more from the same team, and a 10% discount
Duration: 3 hours
Available as an inhouse virtual or in person event