How to Respond to Trends

Thu Oct 20, 09:00 - Thu Oct 20, 12:00

Online via Zoom

ABOUT

We love trend reports, but do we know what to do with them? How do we take advantage of a trend, avoid losing money on a fad, or define our unique position opposite to a trend? Local trends may be very different from what we read in the headlines in another part of the world. 


In this 3 hour workshop we explore 5 approaches to understand, uncover and profit from our trend spotting skills. 



The Models


Trend Spotting - Distinguish between trends, fads, bubbles, mega and local trends

Drivers of Change - Identify and anticipate the drivers of change and the subsequent trends 

The Futures Triangle - Evaluate the impact of the push and pull of the future and the weight of history 

Counter Trends - If you don’t like the major trends then define your unique offering in a counter trend

Business response - Turn these insights into business opportunities 


Develop these skills 


This workshop will help you develop:

  • Your ability to distinguish trend from fad and find local flavours of mega trends 
  • Your ability to spot profitable market opportunities
  • Your creativity, curiosity and imagination
  • Your leadership insights
  • Your professional development skills


Who is this for?

This workshop is essential for anyone wanting to develop critical innovation skills. It is perfect for: 


Leaders

Investors and funders

Business owners 

Innovators

Strategists

HR professionals

Consultants

Educators 

Skills developers

Product designers 

Marketing and sales professionals



Your presenter 

Charlotte Kemp is a futures keynote speaker and consultant. She is a Professional Member of the Association of Professional Futurists (APF), President Elect of the Global Speakers Federation (GSF), and Past President of the Professional Speakers Association of Southern Africa (PSASA), an author and podcaster. 


R950 pp or request an invoice for 4 or more from the same team, and a 10% discount 

Duration: 3 hours

Available as an inhouse virtual or in person event